NBAA 2025: Hall & Static

A closeup of the Citation Ascend placard and the nose of the jet.

Trying to re-vision a massive event like NBAA’s BACE—the association’s largest annual gathering—takes time as well as overcoming a lot of inertia, both institutional and across the industry.

With a long-term agreement signed with the Las Vegas Convention Center, NBAA is constricted in its ability to revamp the conference, but it made valiant efforts to do so this year, and try to bring value to the members of the association and the companies and customers they serve.

I found the most value in the meetings, the networking, and the chance conversations that only bringing together a lot of disparate folks in person can do. And that’s really why bizav exists, really, that gathering people together, face to face.

At one point on the exhibit hall floor, I was in a gathering of random friends I knew from no less than 3 prior corporate engagements. No one can plan that kind of synergy.

By necessity, the exhibit hall floor was smaller, less full, as well as the static display, with fewer aircraft overall (and a wind/duststorm on Tuesday that drove people away from KHND). But there were some big players there (Gulfstream, Bombardier) as well as new entrants (Epic in a sleek, super-black E1000 GX). In fact, black was a bit of a theme, with Daher’s Kodiak 100 showing up in stealth colors as well.

The new Citation Ascend from Textron Aviation made the scene too, and its upgrade from the XLS (though it shares the same type rating, as I was assured) looks pretty spiffy. I can’t wait to fly it. Someday. Maybe I’ll get a chance to do some other Citation flying when the next Special Olympics Airlift comes around—in June 2026, into Minneapolis-St. Paul. It will be my fifth SOA if I can make it happen.

In talking with colleagues from around the bizav space following the show, there was good energy—the dynamic duo of Dierks Bentley and Steuart Walton at the keynote was a high point. I wonder how many downloads/streams of “Drunk on a Plane” or “Riser” happened from that GPS location on the Strip immediately following the keynote… I admit I claim both of them.

All in all, this was still a show not to miss. I found a lot of value in networking and will come away with new business and strengthened relationships across the board.

But the slimmed-down versions of most exhibitors seemed to serve them well too. Your thoughts?

NBAA 2025 Media Day: A Pretty Crazy Year

Looking out of the 12th floor of a hotel in Las Vegas at the sun rising over the mountains to the east, sun just breaking the horizon.

The unofficial kickoff for the annual BACE in Vegas included reflections from all corners of the business aviation industry in a quest to make sense of a challenging, changeable time.

For those of us coming in from the East Coast, or Europe, the sun doesn’t rise quickly enough in Las Vegas. As usual, I woke up, sans alarm, at 4:57 am, ready to roll. Fueled by Tacos El Gordo from the night before, the action began at 7:30 am and did not conclude until I walked “home” from the Honeywell media event at the Las Vegas Country Club (very old school Vegas in a mid-century modern clubhouse) at 8:30 pm. Whew.

A man in a dark suit and white shirt stands a podium with Bombardier on it, and next to a slide that reads "Introducing the Bombardier Global 8000; The world's fastest business jet."
Éric Martel, president of Bombardier, announced the goal of a Mach 0.95 certification MMO for the Global 8000. [Credit: Julie Boatman]

Bigand FastJets

We covered Gulfstream’s G300 launch in late September in Savannah. The greater story lies in the rationalization of their product line that has occurred under the leadership of Mark Burns and team. I’m hoping to talk later at BACE with chief of engineering flight test, pilot Scott Evans, out at the static display where the G400 test article, G800 production model, and G300 cabin mockup grace the ramp.

Bombardier in a celebration fested by Cirque du Soleil gymnastiques announced its Global 8000 will aim for certification at a new top MMO of Mach 0.95. The nuances behind the number have been significant, and clearly already addressed in flight test to date, but the traverse to M1.2 during those tests opens up a slew of questions.

The Market

At the Newsmaker’s Luncheonduring which The Air Current’s Elan Head deservedly secured NBAA’s Gold Wing Award for business aviation reportingthe mood in the room smacked of cautious optimism (that has been a theme for a while), with the collective sentiment captured in two keynote speeches referencing the current political situation in the U.S. as well as the leadership panel convened following lunch.

Those two keynotes formed an interesting parallel. Nick Daniels, president of the National Air Traffic Controllers Association, gave an impassioned plea for Congress to work towards the same kind of bipartisan solution to resolve the shutdown as the one that had led to the FAA reauthorization bill of last year, and which was discussed by Rep. Sam Graves in his remarks just prior to Daniels’. We can all hope, but hope is not a strategy.

The uncertainty generated by global economic and geo-political forces underpins each of the market reports presented to the media on Monday, both by Rollie Vincent (JetNet IQ) and Christoph Kohler (WingX/JetNet) and by the Honeywell team, led by strategic planning manager Kevin Schwab. While the demand for business jets continues to risewith 8,500 (Honeywell) or 9,700 (JetNet) new jets predicted to deliver over the next decade, forces from tariffs, to regulatory/shutdown headwinds, to black swan events on the geo-political scene are keeping everyone on pins and needles about the tenacity of that demand.

Leveling things out a bit, Michael Amalfitano, president and CEO of Embraer Executive Jets (and wearer of the purple socks, always spot on in style) noted the significant impact that large fleet sales have on their business. “What you have in terms of stability of strategic partners like FlexJet…is a great testimony to being able to find efficiencies in your production line, look for solutions that are going to bring more volume to that sector, and recognize that they’re a sales group in the sky.” However, Ron Draper, CEO of Textron Aviation, offered a balancing note–and one grounded in the company’s experience during the recession of 2008: “Fleet customers can change as the economy goes up and down. And so we like a mix of retail and fleet orders, and that’s what our backlog represents today.”

Brazil, Multimission in Focus

In several press conferences, the growth recently seen in Latin America has led to a greater focus on that market by OEMs seeking to capitalize on economic opportunity there, particularly in Brazil, where light jets and turboprops find great application in connecting remote areas of the country to its population centers. As an example, Daher opened its Brazilian office this summer and has now appointed its leadership team on site: Paulo Cesar Olenscki assumes the role of Executive Director for the operation in São Paulo, along with Rodrigo Cendon as the Customer Relations Director.

Also noted by Daher Aircraft CEO Nicolas Chabbert, the Tagine R&D project continues to roll along under funding by the French government. “This program is underway and is delivering papers and a cabinet full of ideas on the innovation side,” said Chabbert. “We took the Kodiak as a good bench to provide the mix between what could be advertised and what solutions can you do when it comes to the trade offs with the battery, and electricity. So this is the purpose of Tagine; it doesn’t necessarily end up with a product.”

In fact, the mountain of papers and data resulting from the joint exercise will be published publicly, according to Chabbert, so the company will determine following that report out if it will put into application the learnings gleaned from it. The problem presented by slow progress on improving energy density in the batteries currently available remains—capacity is roughly 50 percent of what it should be, he noted. And with collaboration on the FAA side that has come to a standstill during the current government shutdown, Chabbert would only remark that Daher’s progress on certification programs in process have paused.

Partnerships

Hartzell Propeller and The Blackhawk Group also announced their partnership ahead of BACE this fall. The plan is to leverage the service and support capabilities of both entities and expand their footprint in North America and Europe. Hartzell will supply its Top Props to Blackhawk for use on its upgrades and aircraft overhaul programs, and provide maintenance and overhaul facilities via its eight service centers.

We look forward to more time in the exhibit hall and at the static display on the official Day One of NBAA on Tuesday…more aircraft pics to come, along with fun times celebrating aviation with friends and colleagues.

The Flying Easter Egg in #TS12

Screenshot of an Apple music screen showing the album cover for The Life of a Showgirl, with Taylor Swift in a rhinestone bodysuit on a sea green background.

There’s always an aviation angle.

For most folks, Taylor Swift is either a pop star of marginal interest, or a cultural icon, or simply a musician and songwriter to appreciate. The fact she flies often on a Dassault Falcon either means little, or perhaps paints her with an elitist brush. 

To aviators, the Easter egg in her latest album, “The Life of a Showgirl,” is that the recording couldn’t exist without her ability to leverage private aviation. 

In a clip posted early on the morning of October 3 with the album’s release, Swift recalled saying to her producers, in the midst of the European portion of The Eras Tour: “Do you guys want to do this? I’ll come to you; I’ll make this easy.”

The Swedish producers Max Martin and Shellrock were just a quick leg at FL3X0 away… the pair had collaborated with Swift on three of her previous albums, the glittering and jeweled halls of Red (2012), 1989 (2014), and Reputation (2017).

“It fueled me for the European leg of the tour… getting done with a show, hopping on a plane, and going and writing new songs,” said Swift in the clip.

As an entrepreneur, Swift is an excellent case study, because though her business application (global superstar musician) may not be available to most of us, the lessons she has learned and demonstrated can teach us a lot, especially those of us who work in creative fields.

One that strikes me—a goal that she has successfully obtained earlier this year—is to own your work. I will give you one good reason to listen to her appearance on the New Heights podcast (hosted by her soon to be brother-in-law Jason Kelce and future hubs Travis Kelce) in which she revealed #TS12, her twelfth album—she discusses in detail (starting at 25:15 so you can go right to it) her acquisition of her masters from her first six albums, which she purchased in May. Somewhere before the “folklore” and “evermore” albums of the Covid era, I posit that she fully grasped the raw deal she’d been handed via the recording contract she signed at a tender age.

I didn’t realize (naively) how little most musical artists “own” of their creative product. But I suppose it’s like my having been employed by various aviation publications throughout my life. Little of what you’ve read of my work has actually been produced under my sole ownership.

(Except this is. And it feels awesome. Every time.)

Swift vowed to make it right, and invest in herself and her brand, so buy those masters back she did, from Shamrock Capital, to the tune of $360 million. All of those Eras Tour tickets funded the investment. Now she owns not only the master recordings, but the associated album art with them, among other assets. Bravo!

As for her carbon footprint in the sky, like many responsible corporate and private aviation operators, Swift reports that she purchases “double” what her impact would be, through offsets.

Keeping flying, Tay!

"You are not the opinion of someone who doesn't know you." -Taylor Swift quote on an opalite background

Gulfstream Evokes Harmony With Debut of G300

The flight deck of a Gulfstream G300 mockup dark but illuminated with three main screens and 4 smaller touchscreen controllers, 2 to either side and two centered above the throttle quadrant.

True to form, Gulfstream’s team had an ace up their sleeve ready to lay on the table at their Discover the Difference customer event strategically positioned on September 30, two weeks before NBAA-BACE 2025.

During the opening remarks kicking off the event, Gulfstream Aerospace President Mark Burns unveiled the latest model in the Savannah-based OEM’s new line of business jets: the G300. A super midsize jet set to compete in a segment with a very deep bench, the G300 will replace the popular G280, which just celebrated its 300th delivery back in June.

I was happy I’d made the trip down to Georgia once again, if only for a quick peek at the silvery new mockup and a whirlwind tour of the new Service Center East—with 367,000 square feet accommodating up to 26 aircraft—and an eagle-eye view of the G500/G600 production lines.

The visit gave me the chance to reflect on my previous two, in which I’d been introduced to the G700, G800, and G400, and witnessed the first of the G500s and G600s on that same line.

Gulfstream has achieved under Burns’ watch over the past decade a rationalization of its high-end product, the luxury form of transportation that has entered the cultural lexicon. What started with the turboprop Gulfstream I back in 1958 hit its stride with the Gulfstream GIV and V in 1987 and 1998, respectively. The G650 has logged more than 1 million flight hours with roughly 560 in service.

But Gulfstream has its replacements ready in its long-range, large cabin models. The show must go on. And that’s a good thing, from a pilot’s perspective. Not just because we love to fly something new, always.

On the Gulfstream Flight Deck

The G700 possesses the first flight deck of  a large-cabin jet that made me feel—as soon as I comforted myself into the left seat—as if I could turn it on and taxi it away with little prompting.

I’ve yet to actually prove this theory, but hear me out.

Synchronicity—maybe they should have named it that rather than Symmetry, or the slimmed version on the newly announced G300, Harmony—of the flight deck underpins this feeling, and Gulfstream has taken it across the model line to demonstrate the point. From the long-legged G800 through to the soon-to-deliver G400, the Symmetry flight deck makes its trade in presenting clearly to the pilot what needs to happen next, in its context-driven Phase-of-Flight architecture. 

Gulfstream continues the pilot-centric view with the digital flight control system, twin “active control” sidesticks that work together to translate the pilot flying’s desires into action—without producing unwanted confusion between the two sticks, and therefore, improving their communication to the pilot not flying should they take the controls.

Fold in the Predictive Landing Performance System, EVS and SVS, and heads-up displays, there’s a lot going on underneath the surface.

We’ll get a chance to delve more deeply into what Gulfstream has for pilots in an upcoming feature. Til then… I’m biding my time.