AERO Takes on Innovation, Part 2

AERO filled its 12 halls with an electric energy, notable on the light end of the market.

And this makes sense, because the show’s DNA lies in ultralights, gliders, balloons, training airplanes—even remote-control models.

Now it has logged 30 “flights,” so to speak, running back to 1977 when it was part of a regional motorsports exhibition, and happening every other year until it became an annual event in a few years back, with a pause for two years for COVID.

When SOCATA first put its TBM 700 prototype on display in 1994, it helped introduce higher-end personal and business aviation into the show. With the presence of Pilatus, Cessna and Beechcraft (now Textron Aviation) in the 2000s, and now Gulfstream with its G500 on display this year—it indicates the importance of this growing B2B show in the marketplace for turboprops and jets.

These aircraft must also meet the industry’s commitment to net-zero emissions by 2050—and interim targets won’t likely be met by pure electric aircraft or those that run on hydrogen.

While Safran’s ENGINeUS motors gain in kWs (and equivalent horsepower) and power storage hits the 800-kW level, our brightest minds still don’t have a good way to translate that power into speed and range—and do it safely.

Case in point: Daher’s EcoPulse project, which places six Safran motors in distributed positions on its TBM-based wings powered via an Airbus storage system—but keeps a Pratt & Whitney PT6A-66D up front. Judging by the flight test profiles I talked about with Daher’s head of design, Christophe Robin, the project is working through a host of problem sets, and it won’t present as a marketable product. In SVP of aircraft Nicolas Chabbert’s update at Sun ’n Fun, and again at AERO, he noted the need to craft a salable solution that would likely look nothing like it. There are constraints and issues associated with flying around carrying that amount of battery power and distributing it safely in an airplane’s joint “cardiovascular” and “nervous” systems that still need sorting through.

Whatever they bring to the table, it won’t be flying on pure electrical power—not to make their self-imposed target date of 2027. And that makes a llt of sense. In talking with Tine Tomažič of Pipistrel, he explained that to get the speed and range you need for a good cross-country mount (such as Pipistrel’s Panthera design), you need the hybrid route for the near future. The battery tech just isn’t there yet.

So we need to keep those turbines running—and on a zero-emission fuel as soon as we can. Pressure looms larger in Europe to meet net-zero goals before 2050. While we didn’t see any protests at AERO from the general public, the specter of them loomed as we headed to Munich for our flight back across the pond. The industry is working diligently towards getting sustainable aviation fuel to the users who have vowed to adopt it—so they can keep projects like the hybrid Panthera and the EcoPulse innovating towards the future.

The way to do this is not to syphon off all the SAF to the airlines at major airports like Amsterdam’s Schipol and Paris-Orly. We can adopt book and claim practices to help offset high prices and availability of SAF to the 2,000 or so airports in the EU that business aviation uses. 

And we can support the development of alternative bio sources for SAF that help increase its volume overall. Projects like Gevo’s intrigue me as cradle-to cradle solutions for utilizing biowaste on a large enough scale to make more than a drop in the bucket. 

And biz av should have primary access to it first—because this is where the skunk works live and thrive.

A link to GAMA’s white paper, “Recommendations for Accelerating the Development of the Electric Aviation Sector in Europe”

AERO Takes on Innovation, Part 1

Day Two at AERO: If you’re not innovating in this space, you’re not doing it right.

Just from the lineup of press conferences on Wednesday, you can sense the bench depth and range of the companies showing off their latest—and those are just the projects they’re ready to talk about:

🟦 Elixir’s two-seat trainers are produced with One Shot composites for low parts count, and low operating cost.
🟥 Daher’s Eco-Pulse has logged 14 “e flights” on its Safran-powered wings, completing noise tests and flying through Phase 3/4.
🟩 Tecnam’s P2006NG reduces training costs, consuming just 14 liters/hour in fuel, and reducing emissions by 70 percent.
⬛️ Cirrus’s SR G7 re-envisions the flight deck using Garmin Perspective+ to simplify the pilot-airplane interface.
🟧 Bell’s 505 hosts the Garmin G600H autopilot, greatly assisting the pilot into hover and other regimes.
⬜️ Diamond’s eDA40 has begun flight testing powered by its Safran ENGINeUS motor.
🟪 Textron Aviation’s service center network has achieved recert from NATA as a Green Aviation Business.

A full day—and that’s just scratching the surface. More to come today as we meet with innovators across the 12 halls and static display…

JulietBravoFox Media Launches Creative Content Production with a Focus on Aerial Storytelling

Friedrichshafen, Germany — April 15, 2024 — JulietBravoFox Media, a U.S.-based limited company, launched today its creative content production suite of services upon the opening of AERO 2024.

The company, founded in 2014 by aviation strategist and media leader Julie Boatman, specializes in aerial storytelling, including editorial development, aviation marketing and press relations, and flight training. “Our interests reach out in several directions, bringing together our 30-plus-year experience in the aerospace industry with our passion for traveling the world, exploring new food and wine, and enjoying the great outdoors,” said Boatman. “People don’t really fit into neat categories, and neither do we. That is our strength, allowing us to flex, to make new connections, and to think differently about our clients’ projects.”

JulietBravoFox Media taps into a network of creative minds, with deep expertise in aerial photography, with story development, mission planning and execution, and video and print production. With collaborative partners in the U.S. and Europe, and access to a wide range of aerial platforms, the company can tap into capabilities globally to execute on client needs.

“Connect with us to explore how we can help you solve a problem, deliver a message, or strategize a new direction,” said Boatman. 

Company principals Boatman and Stephen Yeates, creative director, are available at AERO 2024 for direct consultation. 

Follow us on Instagram: @julietbravofoxmedia and X/Twitter: @julieinthesky 

Sizzle reel on YouTube

Sun ‘n Fun Day Two

Day Two of the Sun ‘n Fun Aerospace Expo brought more sun… but also special connections and two new perspectives on the show.

First, my cousin Nolan joined us for the day. He’s an aspiring pilot just starting lessons and seeks a career in the industry. So, we toured the grounds, talking with a wide range of friends in roles at a broad spectrum of aviation companies.

He learned how to cleco in a rivet at the Daher booth in the Future ‘n Flight Career Fair, he tested out the new Bose Corporation A30s, and climbed up into the D-Day Squadron’s “Placid Lassie” on the warbird ramp. His take? You can translate a pilot certificate and that knowledge into so many professional paths in aviation. Indeed!

We also did a big loop of the flight lines with my longtime friend Patrick Gordon who has devoted his investment in pilot mental health to working in the HIMS program for Frontier, assisting pilots of any commercial background in getting their medical certificates back, especially in recovery. Thank you Patrick for all you and your peers at ALPA are doing to support pilots when they need it most.

Third, there was the night airshow… it’s becoming a tradition to join friends at Cirrus for a bite and a beer on the flight line before adjourning to the party (with hats!) at Whelen Aerospace Technologies and say hi to the Mike Goulian Aerosports team… thank you Mike and Karen and Nate for a special evening.

Sun ‘n Fun Day One

Day One for JulietBravoFox Media at Sun ‘n Fun Aerospace Expo… and just a few takes in addition to my favorite moments of the day.

  1. Top news of the day: While the respective OEMs had announced Piper’s M700 Fury and the Cirrus SR G7 series earlier this year, #SNF24 is the first official place to see those new models on display. Those who come to Sun n Fun are pilots… we want to touch the new airplanes!
  2. Hats off to Daher, though, for delivering a full lineup of solid news—and cupcakes!—at their exhibit. The TBM 960’s new take on a stunning scheme draws you in—but the beauty is not just skin deep. There are enhancements to Home Safe, pilot alerts, and progressive taxi context inside. More to come from the French OEM that continues to expand its stake in North America.
  3. Redbird returns… and the sim you see under a canopy on the corner between the FAA building and AOPA is a joint project with the Recreational Aviation Foundation. Inside the motion sim—which you can try out—lies a G1000 Cessna 182 going in to Ryan Field in MT, among other strips the RAF’s volunteer corps serves to protect.
  4. And… Kudos to the new press center! Everything (internet, power, check in, people) worked, and the new level of organization fixes so many issues from the past. To be a legitimate forum for industry news, you need to give those working the show from the media a quiet space in which to do so. It may be “spring break for pilots” and a great chance to catch up with colleagues, but we have a job to do. Thank you for meeting us there!

Looking forward to Day Two…

On Leadership and Boeing

Reflecting this week on the scrum to be the new Boeing CEO—or those distancing themselves from the fray—I’m reminded of one leader whose passing happened earlier this year, Horst Bergmann.

Bergmann was chairman and CEO of Jeppesen when I first joined the company from 1997 to 2000. A German Air Force navigator, he joined Jepp’s German division in 1963 after graduating from business school, rising to lead Jeppesen GmbH from 1977 to 1987, after which he was named president and CEO of the entire enterprise.

Horst Bergmann invested 40 years of his career in Jeppesen and its teams. [Credit: Boeing/Jeppesen]

Horst led with grace and the ability to listen, a trait noted by Mark Van Tine, a mentor and friend who was CEO of Jepp when I returned (a “boomerang” period from January 2012 to April 2014, when I led Aviation Training Solutions).

“Amazingly, I remember the exact moment I met Horst,” said Mark in an email to me. “On October 26, 1989, Jeppesen had just closed on the purchase of Lockheed DataPlan, Inc., and I was called up to the conference room in DataPlan’s Building 90 to have an ‘interview’ with Jim Terpstra [who retired in 2004 as SVP of Aviation Affairs] and Horst. The three of us talked for about 15 minutes (actually, as you might expect, Jim did most of the talking, and Horst and I just listened!).

“I still can vividly remember looking across the table at the German with big, bushy eyebrows and wondering about what was to come. That was the beginning of a relationship that truly had a profound impact on my life.”

Horst led Jepp through the first part of its transformation from a monopoly, a sole source of paper-based navigation into the digital world of integrated aviation services. During my first period there (1997-2000), Jepp had introduced Q service, and then JeppView charts on CD-ROM. Electronic flight bags had just stepped into the mainstream, and the FAA still wasn’t quite sure what to make of them. Oh, how far we’ve come!

Mike Pound, who served in Jeppesen’s corporate communications, also remembered learning more of Horst’s personal story. “After he retired, I knew him because we both were foundation board members, [and] we developed a warm relationship.

“I sat through several media interviews with him,” Pound continued, “and, as I learned his story, I was amazed. He grew up in post-WWII West Germany in a village that was decimated by the war. He then wound up at this company that had a contract with the Army Air Corps—Jeppesen GmbH—and when that contract expired, he went out and solicited commercial customers. Had he not succeeded, I don’t think Jeppesen would have become what it was. Awesome man.”

Early on in my first round at Jepp, I was invited to one of Horst’s “breakfast roundtables,” and I can still picture it. In fact, I learned an important lesson—he asked me, as a new employee, what surprised me after coming to work at Jepp. I said that as a pilot, I was surprised how few other pilots seemed to work there… you can image how that went over! Rightly so, he pointed out the many, many things that are important to a company like Jepp that tap into a huge range of other talents. My 28-year-old self was mortified—but I learned from it. Yes, there are roles where that background is required, but so many where other skills come first.

Horst retired in 2003—handing the reins over to Mark—just three years after Boeing purchased Jepp from Tribune, which had “flipped” the company after its purchase from Times Mirror.

As Boeing casts about for new leadership, I can’t help but be reminded of those effective leaders that challenged me while at the same time nurturing my growth. To a person, they had in common the ability to listen, to take in opposing viewpoints, and steer the outcome in a way that brought the team along with them. They have been deeply invested in that outcome, and not for personal gain but as part of a long-term strategy.

GE Aerospace’s Larry Culp has risen to the top as a natural candidate for Boeing’s chief, but I respect his stated desire to see through what he’s started as the OEM’s top supplier. As reported in Aviation Week, when asked if he would take the mantel as a service to the U.S.: “You know how important what we do underwing is to Boeing. So, GE Aerospace is important [to national security] too.” Bravo to you, Larry, for your desire to see through what you’ve invested in.

While an engineering background may not be an absolute requirement to lead Boeing (see the lesson above about pilots), an outsider selected for financial acumen only just feels like piling another bad decision on top of the whole mess.

Do We Need WAI?

Today, on #JustJuliesTakes, I ask the question I heard a couple times last week at the Women in Aviation International conference:

Do We Still Need “Women in Aviation”?

The raw numbers say yes—the percentage of pilots holding ATPs that are women has doubled, but when you start at 3.5% just a few decades ago the meaningful change still leaves much room for growth.

The nature of what it means to be a pilot is changing, as we move away from manual skill towards systems management. The breadth of roles is increasing too, with a variety of piloting jobs available—including those from flight instructor to tourist flights to the super short-haul routes promised by eVTOLs that allow a parent to stay home every night. This reduces a key “barrier to entry” particularly for women who are primary caregivers.

And, though the spectre of forcing people into “traditional roles” keeps popping up even in the U.S., changing attitudes towards women working internationally have reached a tipping point in so many countries that we can consider a future when perhaps this isn’t a “thing”—and we’re serving on an equivalent to the flight deck of the Starship Enterprise, where each person contributes according to their talents and skills. (Thank you “Dragon Lady” Merryl Tengesdal for giving me that analogy.)

Speaking of which, both Dragon Lady (a U-2 pilot) and Caroline Jensen (“Blaze,” a Thunderbird) are moms. In our generation, we went from “no women fighter pilots” to this, normalizing these multifacted roles. Moms are soooo badass!

As for how each woman pilot found our way into the cockpit, all I can say is it’s been through our individual means. Some folks are self-directed and appear to need little encouragement, and some need real prodding before they figure out how to shine on their own. Many of us didn’t “need” WAI or the 99s or ISA+21… but those groups have been here to support us and cheer us on anyway. For others, the “hand up” has been priceless.

I foresee a time—10 years? 20?—when we no longer need the distinction of WAI and the 99s any more than we’ll have the QBs (Quiet Birdmen).

Maybe then, the conference will remain the main event, but simply settle into its role as a careers conference for all genders to attend—kinda like today—one that just so happens to do what it does better than most other venues for networking and recruitment. Maybe because we have made it such a nurturing environment that all young professionals appreciate. And it does so around the core of celebrating women within its sectors.

Hey—it’s kinda there already, a marvelous pathway for a diverse group of people to learn about all the roles possible in aviation. Not just pilots.

And as long as we need the beacon to shine the light for more people to follow and join our ranks, we need to preserve as many pathways into the dream as possible.

Jet-A Tax on BizAv?

The recent budget proposal from the White House includes a number of positive points—but one stands to kneecap the aviation industry just as it starts to leave the chocks on sustainability.

That’s the proposed 4X increase (from 22 cents to $1.06/gallon over 5 years) in the fuel tax on Jet-A for bizav operators, a line item that surely resonates with the green set, but bodes poorly for the ability to grow capability, capacity, and jobs under the sustainable aviation umbrella. The quest to net-zero by 2050 absolutely depends on it.

Here are my quick takes:

  1. The healthy flow of sustainable aviation fuel (SAF) into the market relies upon the demand for Jet-A. While commercial aviation represents the bulk of the volume, business aviation has the flexibility and higher margins to accommodate the experimentation required to bring new sources of zero-emission fuel into play. 
  2. The infrastructure investments required to deliver SAF lean on the ability of local FBOs and governments—and distributors—to justify the cost to equip. With lower flowage into these wide-spread locations, the business case grows even more difficult than it already is in some places.
  3. Bringing aircraft production into the U.S.—and keeping what we have—is central to providing skilled labor with well-paying, satisfying work. Keeping sales and delivery volumes to what they reached in the bizav sector before and after the pandemic is vital to offering these desirable positions.
  4. And, at a time when aircraft OEMs fight hard to secure the workforce they need, the ability to appeal to the younger generation with sustainable aviation projects is critical to attracting the brightest minds to our industry. They want to be part of the solution. Raising the tax on one sector that provides some of the coolest jobs in aviation—across the board from engineers to marketers—is at best shortsighted and at worst a true crux for the industry.

Women in Aviation Day, by Joby

On Wednesday, March 6, Joby Aviation hosted a reception celebrating Women in Aviation in honor of the official #InternationalWomensDay on March 8. It gathered a handful of significant women in leadership to speak, including Bonny Simi, president of operations for Joby, Joanna Geraghty, CEO of JetBlue and Senators Duckworth and Cantwell. From their inspiring words—and boards crafted from the FAA’s Women in Aviation Advisory Board report out last year—I walked away with the following takes:

1. We need women to make up a larger percentage of the pool of potential aviation careerists so that we can swell the numbers in that group—and thereby draw the best stars from a larger pool. If we only attract half the population with our promise, we may wait longer for the geniuses we need to deliver on that promise.

2. Women leaders serve as role models to those entering the industry, as well as those rising through the ranks. At every stage in my career, through all its twists and turns, I’ve had women and men who have guided me—but those women in CEO or business ownership positions have resonated with me on a viseral level. In my role at Flying, I felt this keenly, calling on a wide range of mentors who motivated and supported me.

3. Thanks to Insta and its influencers, women pilots are more visible, and reach out to inspire young people who may not have known what was possible back in the 80s, 90s, and 2000s, as Sen. Duckworth noted from her own entry into the service. And though the percentages entering airline classes have ticked up—at some airlines more than others—the stubborn truth is that we haven’t moved the needle enough to even match the percentages of women in other STEM fields—20 vs 26 percent. Work rules that benefit all parents will help more—and as Bonny pointed out, short-range eVTOLs naturally suit any pilot who prefers to—or needs to—spend each night at home. 

4. And Sen. Cantrell’s observation that she noticed a higher percentage of women in the composites area at the Technology Center at the University of Washington? While she compared the mix of chemistry and physics in elaborating new processes to baking, I think that the complex problem solving within a quieter environment would hold appeal to those more in tune with the laminations of a pastry chef as opposed to the brute force often involved in bending and shaping metal—male or female. As the science evolves, so will the workforce to craft it. As we highlight the women succeeding every day in these fields, we expand the appeal of our industry to everyone, lifting us up—together.

For a highlights reel, visit our YouTube channel.

Heli-Expo Takes: a First for VAI

The biggest one yet? Perhaps not—but guaranteed there’s never been a Heli-Expo as widely ranging. It’s part of the reason the 70-year-plus organization went through a serious rebranding, to Vertical Aviation International, to encompass all types of vertical lift. Now that VTOLs (electric and otherwise) claw towards certification, VAI feels like a necessary pivot for an association that used to wear “helicopter” in its title and DNA.

My other key takeaways?

  1. This is a big-money show. It now approaches NBAA’s annual BACE in size and spend. Record crowds hovered into the last Heli-Expo (the 35th, before its rebranding to Verticon next year in 2025), bringing the total to 15,000. Last year’s BACE in Vegas hosted 20,000. For folks focused on fixed-wing lift, the numbers may surprise you—but they make sense to anyone watching this space take off.
  2. Women now take on more visible roles, since Karen Gebhart’s leadership a few years back. Now we have the dynamite Nicole Battjes serving as chairman of VAI’s board of directors this year. We caught up at lunch on day two, and her company, Rainbow Helicopters, plans significant growth in the years to come—even as the team garnered well deserved recognition for its efforts following the Lahaina fires.
  3. State of the art lift still centers on traditional rotorcraft designs, like the upcoming Bell 525, and the Leonardo AW09, both coming into TC later this year, perhaps. Fly-by-wire and envelope protection rule the immediate future, as these protocols enter maturity ahead of their incorporation into eVTOLs.
  4. Powerplants evolve too—witnessed by SafranAirbusGE, and Pratt & Whitney with carbon-based thrust as well as each OEM’s forays into electric, hybrid, and hydrogen power. Watch this space for the weekly reports coming out as each model enters or continues flight test on various platforms—on rotor, powered lift, and fixed-wing aircraft.