Category Archives: Industry News

Records: Proof Of A Concept

The champion rarely needs further proof of success, in the hearts of public opinion. And when you’re trying to entice a reticent audience to take a risk, that proof may be the special catalyst you need.

For more than 100 years, innovators in aviation have recognized that the key to their economic viability usually lies in gaining public acceptance—and there are few more visible ways to achieve that than winning a race, or setting a new record.

When I recall the races to win various speed prizes back in the early days of commercial air transport, I see the parallels to today’s efforts to demonstrate the concepts going into electric aircraft. Case in point: Rolls-Royce building an all-electric aircraft with the intent to move the bar past 300 mph.1 The project, part of Accelerating the Electrification of Flight—or ACCEL—shows that even a world leader in the industry can’t just toil away in isolation. A prize, and the publicity that goes with it, will be needed to catalyze acceptance. With the barriers that we must still surmount in making electric-powered aircraft the standard, having the public behind it is critical.

In 1935, Douglas Aircraft Company met a similar challenge. With its DC-1 and DC-2 flying, it faced intense competition from European manufacturers—and a still-reticent public not yet sold on the idea of transcontinental flight. The U.S.-based National Aeronautical Association (NAA) wished to recapture a raft of speed records and prove the value of American aircraft manufacturing. So TWA, who had purchased the original DC-1, loaned it in pursuit of gaining back the advantage.

“The first record-breaking attempt launched from Floyd Bennett Field on Long Island, New York, at 7 a.m. on the morning of May 16, 1935. Loaded with extra weight (to meet international class criteria), the DC-1 took off with a run of 30 seconds and headed south at 10,000 feet. For an entire day, [TWA’s experimental test pilot Tommy] Tomlinson and co-pilot Bartles flew a triangular course between New York, Washington, D.C., and Norfolk, breaking a record roughly every three hours. When the clock ticked over 1:50 a.m. the next day, they had set a new record for the 5,000 km mark (nonstop) in 18 hours, 22 minutes, and 49 seconds, at an average speed of 169.03 mph.”2

The proposed electric aircraft from Rolls-Royce’s ACCEL intends to double that mark. Though attaining a pure speed won’t fully solve other critical elements of the problems faced (battery weight and life, among others), it will surely contribute to the public’s good perception of the concept. In hot pursuit of viable electric aircraft, success will breed future acceptance.

1: “Rolls-Royce goes for record with 300mph+ electric aircraft,” published online in Flyer. 2019 Seager Publishing. Accessed January 10, 2019.

2: “Honest Vision: The Donald Douglas Story,” Julie Boatman Filucci. 2018 Aviation Supplies & Academics; page 114

The sole DC-1, owned by TWA

Web Summit: 3 Takeaways

I spent several days last week at Web Summit, which took over Lisbon, Portugal, in a way that no amount of summer tourists can approach. 

With more than 70,000 official attendees, and probably another 10% to form the whole entourage, Web Summit doesn’t so much wash over the town like a wave—rather it encapsulates the spirit of entrepreneurship and new thinking already on an unstoppable march through the city’s centuries-old passages.

I needed a shot of that motivation, so I chose to go this year as part of the Women in Tech initiative, attending the WOW Dinner (a networking event prior to the show) and taking advantage of a bargain rate offered in a promotion last spring.

From those four days I found the following 3 Takeaways:

1.Getting women to the party helps move the needle—but it’s not even halfway there in terms of real change. When it comes to changing the demographics of the STEM fields, representation matters. Web Summit reported roughly 45% women in its registered attendees—but there were a number of glaring discrepancies still in evidence, in the speakers, in the awards, and, tellingly, in the representation of start-ups (particularly from Portugal—this is its own issue). The split felt more even amongst the 20-35 year old attendees. And, overall, there still needed to be better representation from people of color.

In aviation we face a subset of this problem, and it has proven even more resistant to change. We can keep inviting women to the party, but we can’t stop there. Mentoring, intelligent promotion, and generations of changing practices will, with persistence, bring our industry into parity—and diversity in other critical ways. In part, it’s one place where our next big ideas will come from…

2.The big names weren’t necessarily the big innovators. The coolest ideas that I saw were down on the floor, in the Alpha, Beta, and Growth areas featuring start-ups in those varying stages of development. One company is working on a way for you to execute your own will after your passing—using blockchain. Another seeks to make real change in the way we talk about politics on social media—wouldn’t that help us all?

While I see the big aviation manufacturers building on success, they tend to be iterative—much like their colleagues in the tech world. Real change still starts in someone’s T-hangar in the sticks. Or the person drawing connections between seemingly disparate industries. And it comes from a diverse community, folks from widely divergent backgrounds, coming up with solutions in new ways.

3.You can put all the info at a person’s fingertips, but delivering information does not equal communication. That person will miss something important. Web Summit uses a well-thought out app to help attendees manage their experience—it’s better by leaps than any event app I’ve used thus far. But I still missed a few big things, and came close on others–like Stephen Attenborough from Virgin Galactic. The scale of the show is impossible for a single person to digest (it’s like trying to master every function on the G1000)—so here’s where AI can step in. And it will still be the case: Communication must be personalized—and to do that, a person has to be willing to share their preferences and desires.

As communicators, we need to poll our audiences in a way that is timely and congenial—we can’t just keep guessing what they want—or assume they want to hear what we think is best to deliver to them. But they must feel confident in sharing those preferences with us–we must trust each other. I only watch cat videos when I’m already bored to tears—give me compelling stories (it helps if there’s an airplane involved) any day. That echoes another theme: Good content wins influence.

What do you think?